Statistic regarding Grazia customers: most popular entertainment influencers

AIlon has analyzed 3727 people from Germany who have a very high affinity to Grazia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Grazia

March 23, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the fashion label "Grazia", in comparison to the total population. Especially noticeable is the positive relation to Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin, as well as the decreased value for Dwayne Johnson, Marcel Scorpion, Prinz Marcus Von Anhalt.

This bar chart visualizes, how a preference for the brand "Grazia" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Grazia" customers to have an affinity for "Daniela Katzenberger" is increased by 8.48% .

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