Statistic regarding Grazia customers: favorite musicians

AIlon has analyzed 3727 people from Germany who have a very high affinity to Grazia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Grazia

March 23, 2022

This statistic visualizes the favored musicians of that part of the German population, with a high affinity for the fashion label "Grazia", in comparison to the total population. The largest outliers in the positive range are: Coldplay, Kelly Clarkson, Zayn and in the negative range are: Luciano, Mert Eksi, Kollegah.

This bar chart visualizes, how an affinity for the brand "Grazia" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Grazia" customers to have an affinity for "Coldplay" is increased by 5.79% .

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