Statistic regarding Grazia customers: most popular automotive influencers

AIlon has analyzed 3727 people from Germany who have a very high affinity to Grazia and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Grazia

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the fashion label "Grazia", in comparison to the total population. Especially noticeable is the decreased value for Matthias Malmedie and Supercar Blondie.

This bar chart visualizes, how a preference for the brand "Grazia" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Grazia" customers to have a preference for "Matthias Malmedie" is decreased by 5.25% .

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