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Entertainment Influencer | Orthomol
March 24, 2022
This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the cosmetics brand "Orthomol", compared to the total population.
The largest deviations in the positive range are: Joko Winterscheidt, Palina Rojinski, Tedros Teclebrhan and in the negative range are: Sascha Grammel, Daniela Katzenberger, Guido Maria Kretschmer.
This bar chart visualizes, how a preference for the brand "Orthomol" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orthomol" customers to have a preference for "Joko Winterscheidt" is increased by 6.24% .
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