Statistic regarding Orthomol customers: favorite furniture stores

AIlon has analyzed 4646 people from Germany who have a very high affinity to Orthomol and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home | Orthomol

March 24, 2022

This statistic visualizes the favorite interior decorators of that part of the German population, with a strong preference for the cosmetics brand "Orthomol", compared to the total population. The largest outliers in the positive range are: Poggenpohl, Bulthaup, Whos Perfect and in the negative range are: Möbel Roller, Sb Möbel Boss, Poco.

This bar chart visualizes, how a preference for the brand "Orthomol" correlates with a preference for the displayed Home affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orthomol" customers to have a preference for "Poggenpohl" is increased by 168.02% .

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