Statistic regarding Orthomol customers: most popular automotive magazines

AIlon has analyzed 4646 people from Germany who have a very high affinity to Orthomol and compared the mean values with a representative sample of the population.

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Automotive Magazine | Orthomol

March 24, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the cosmetics brand "Orthomol", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is strongly increased, while it is considerably decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how an affinity for the brand "Orthomol" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Orthomol" customers to have an affinity for "Auto Zeitung" is increased by 169.86% .

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