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Entertainment Influencer | Sportscheck
March 23, 2022
This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the shopping brand "Sportscheck", in comparison to the total population.
The largest outliers in the positive range are: Dwayne Johnson, Joko Winterscheidt, Inscope21 and in the negative range are: Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.
This bar chart visualizes, how a preference for the brand "Sportscheck" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sportscheck" customers to have an affinity for "Dwayne Johnson" is increased by 8.2% .
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