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Music Influencer | Sportscheck
March 23, 2022
This statistic visualizes the favored artists of that part of the German population, with a strong preference for the shopping brand "Sportscheck", compared to the total population.
Extremely noticeable is the positive relation to Eminem, Pink Floyd, Daft Punk, as well as the decreased value for Pietro Lombardi, Jürgen Drews, Christina Aguilera.
This bar chart visualizes, how an affinity for the brand "Sportscheck" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sportscheck" customers to have a preference for "Eminem" is increased by 5.65% .
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