Statistic regarding Sportscheck customers: favorite food manufacturer

AIlon has analyzed 4732 people from Germany who have a very high affinity to Sportscheck and compared the mean values with a representative sample of the population.

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Food | Sportscheck

March 23, 2022

This statistic visualizes the favorite food manufacturer of that part of the German population, with a high affinity for the shopping brand "Sportscheck", in comparison to the total population. The largest deviations in the positive range are: Schöfferhofer, Bacardi, Becks and in the negative range are: After Eight, Schogetten, Vitamalz.

This bar chart visualizes, how an affinity for the brand "Sportscheck" correlates with an affinity for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sportscheck" customers to have an affinity for "Schöfferhofer" is increased by 140.26% .

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