This study is based on a small sample and is not entirely current.
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Create current statisticsFashion Magazine | Apotheken Umschau
March 23, 2022
This statistic visualizes the favorite fashion magazines of that part of the German population, with a high affinity for the brand "Apotheken Umschau", in comparison to the total population.
The affinity for the magazines "Burda Style" and "Harpers Bazaar" is clearly increased, while it is strongly decreased for the the magazines "Madame" and "Grazia".
This bar chart visualizes, how an affinity for the brand "Apotheken Umschau" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apotheken Umschau" customers to have a preference for "Burda Style" is increased by 17.67% .
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