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Media channel affinities | Apotheken Umschau
March 23, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the brand "Apotheken Umschau", compared to the total population.
Extremely noticeable is the increased value for Podcast, Apple Music, YouTube, as well as the negative correlation with Waipu.tv, Reddit, TikTok.
This bar chart visualizes, how an affinity for the brand "Apotheken Umschau" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apotheken Umschau" customers to have a preference for "Podcast" is increased by 1.25% .
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