Statistic regarding Neutrogena customers: most popular fashion magazines

AIlon has analyzed 6205 people from Germany who have a very high affinity to Neutrogena and compared the mean values with a representative sample of the population.

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Fashion Magazine | Neutrogena

March 23, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a strong preference for the cosmetics brand "Neutrogena", compared to the total population. The affinity for the magazines "Burda Style" and "InStyle" is strongly increased.

This bar chart visualizes, how a preference for the brand "Neutrogena" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Neutrogena" customers to have an affinity for "Burda Style" is increased by 45.3% .

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