Statistic regarding Lancôme customers: most popular food influencers

AIlon has analyzed 3780 people from Germany who have a very high affinity to Lancôme and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Lancôme

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the cosmetics brand "Lancôme", in comparison to the total population. Extremely pronounced is the increased value for Deliciously Ella and Deutschland is(s)t vegan, as well as the negative correlation with Ralf Zacherl and Alfons Schuhbeck.

This bar chart visualizes, how a preference for the brand "Lancôme" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lancôme" customers to have a preference for "Deliciously Ella" is increased by 3.0% .

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