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Communication | Lancôme
March 23, 2022
This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the cosmetics brand "Lancôme", in comparison to the total population.
Especially noticeable is the positive correlation with Telekom and Whatsapp, as well as the negative correlation with O2 and Congstar.
This bar chart visualizes, how a preference for the brand "Lancôme" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lancôme" customers to have a preference for "Telekom" is increased by 79.93% .
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