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Lifestyle | Lancôme
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the cosmetics brand "Lancôme", compared to the total population.
Especially noticeable are the positive values for Kontaktlinsen tragen, Shopping in bio markets, Shopping in farm shops and the negative values for Shopping in Discounters, Haustier: Vogel, Gambling.
This bar chart visualizes, how an affinity for the brand "Lancôme" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lancôme" customers to have an affinity for "Kontaktlinsen tragen" is increased by 93.2% .
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