Statistic regarding toom Baumarkt customers: most popular food influencers

AIlon has analyzed 14078 people from Germany who have a very high affinity to toom Baumarkt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | toom Baumarkt

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the shopping brand "toom Baumarkt", compared to the total population. Extremely pronounced is the positive relation to Vegan Richa and Gordon Ramsay, as well as the negative relation to Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how a preference for the brand "toom Baumarkt" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "toom Baumarkt" customers to have a preference for "Ralf Zacherl" is decreased by 0.65% .

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