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Lifestyle | toom Baumarkt
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "toom Baumarkt", compared to the total population.
Extremely pronounced are the positive values for Nutzt Vergleichsportale, Shopping in hardware stores, Shopping in furniture stores and the negative values for Haustier: Vogel, Brille tragen, Shopping in Discounters.
This bar chart visualizes, how a preference for the brand "toom Baumarkt" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "toom Baumarkt" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 28.59% .
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