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Food Magazine | Marktkauf Holding
March 24, 2022
This statistic visualizes the most popular food magazines of that part of the German population, with a high affinity for the shopping brand "Marktkauf Holding", in comparison to the total population.
The affinity for the magazine "Lecker" is clearly increased, while it is strongly decreased for the the magazine "Mit Liebe - Das Genussmagazin".
This bar chart visualizes, how a preference for the brand "Marktkauf Holding" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Marktkauf Holding" customers to have an affinity for "Mit Liebe - Das Genussmagazin" is decreased by 6.5% .
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