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Media channel affinities | Marktkauf Holding
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the shopping brand "Marktkauf Holding", compared to the total population.
Especially noticeable is the positive correlation with Xing, YouTube, Pinterest, as well as the negative relation to Newspaper, Magazine, Snapchat.
This bar chart visualizes, how a preference for the brand "Marktkauf Holding" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Marktkauf Holding" customers to have an affinity for "Xing" is increased by 9.81% .
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