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Beauty Influencer | Marktkauf Holding
March 24, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Marktkauf Holding", in comparison to the total population.
Especially noticeable is the increased value for Zoe Sugg and Jeffree Star, as well as the negative relation to Dagibee and Ingrid Nilsen.
This bar chart visualizes, how a preference for the brand "Marktkauf Holding" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Marktkauf Holding" customers to have an affinity for "Dagibee" is decreased by 1.14% .
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