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Home Magazine | HanseMerkur Versicherungsgruppe
March 24, 2022
This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the financial services company "HanseMerkur Versicherungsgruppe", compared to the total population.
The affinity for the magazines "Das Haus" and "Wohnen" is considerably increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "HanseMerkur Versicherungsgruppe" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HanseMerkur Versicherungsgruppe" brandfans to have an affinity for "Das Haus" is increased by 140.67% .
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