Statistic regarding Takko customers: most popular home&living magazines

AIlon has analyzed 10779 people from Germany who have a very high affinity to Takko and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Takko

March 23, 2022

This statistic visualizes the most popular home&living magazines of that part of the German population, with a strong preference for the fashion label "Takko", in comparison to the total population. The affinity for the magazines "Landidee" and "Landidee Wohnen und Deko" is moderately increased, while it is moderately decreased for the the magazines "Wohnen" and "Das Haus".

This bar chart visualizes, how an affinity for the brand "Takko" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Takko" customers to have a preference for "Wohnen" is decreased by 25.75% .

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