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Beauty | Takko
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Takko", compared to the total population.
The largest outliers in the positive range are: Rexona, Dove, Garnier and in the negative range are: Nivea, Gilette, Axe/Lynx/Ego.
This bar chart visualizes, how a preference for the brand "Takko" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Takko" customers to have an affinity for "Rexona" is increased by 40.33% .
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