Statistic regarding Yoga brandfans: most popular home&living magazines

AIlon has analyzed 4279 people from Germany who have a very high affinity to Yoga and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Yoga

March 24, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a high affinity for the brand "Yoga", compared to the total population. The preference for the magazines "Living at Home" and "Schöner Wohnen" is considerably increased, while it is clearly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Architektur und Wohnen".

This bar chart visualizes, how a preference for the brand "Yoga" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Yoga" brandfans to have an affinity for "Living at Home" is increased by 173.54% .

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