Statistic regarding Yoga brandfans: preferred lifestyle

AIlon has analyzed 4279 people from Germany who have a very high affinity to Yoga and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Yoga

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Yoga", in comparison to the total population. Very noticeable are the positive values for Homöopathie, Shopping in bio markets, Slow fashion and the negative values for Gambling, Brille beim Optiker kaufen, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Yoga" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Yoga" brandfans to have an affinity for "Homöopathie" is increased by 160.67% .

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