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Music Influencer | Nivea
March 23, 2022
This statistic visualizes the most popular artists of that part of the German population, with a high affinity for the cosmetics brand "Nivea", in comparison to the total population.
Extremely noticeable is the positive relation to Mert Eksi, Eminem, Kollegah, as well as the decreased value for Rihanna, Pietro Lombardi, Jürgen Drews.
This bar chart visualizes, how a preference for the brand "Nivea" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have an affinity for "Mert Eksi" is increased by 1.55% .
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