Statistic regarding Nivea customers: most popular automotive magazines

AIlon has analyzed 59007 people from Germany who have a very high affinity to Nivea and compared the mean values with a representative sample of the population.

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Automotive Magazine | Nivea

March 23, 2022

This statistic shows the favored automotive magazines of that part of the German population, with a strong preference for the cosmetics brand "Nivea", in comparison to the total population. The preference for the magazines "Auto BILD" and "Auto Motor Sport" is strongly increased, while it is moderately decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Nivea" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have a preference for "Auto BILD" is increased by 27.5% .

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