Statistic regarding Nivea customers: favorite tech brands

AIlon has analyzed 59007 people from Germany who have a very high affinity to Nivea and compared the mean values with a representative sample of the population.

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Technology | Nivea

March 23, 2022

This statistic shows the favorite tech brands of that part of the German population, with a strong preference for the cosmetics brand "Nivea", compared to the total population. The largest outliers in the positive range are: Wilkinson, Braun, Philips and in the negative range are: Lg, Vonvon, Kind Hörgeräte.

This bar chart visualizes, how a preference for the brand "Nivea" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nivea" customers to have an affinity for "Wilkinson" is increased by 28.74% .

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