Statistic regarding Vilsa-Brunnen customers: favorite musicians

AIlon has analyzed 3760 people from Germany who have a very high affinity to Vilsa-Brunnen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Vilsa-Brunnen

March 24, 2022

This statistic shows the most popular artists of that part of the German population, with a high affinity for the food manufacturer "Vilsa-Brunnen", in comparison to the total population. Very noticeable is the increased value for Arcade Fire, Van Halen, Blink 182, as well as the negative correlation with Will.i.am, Dieter Bohlen, Jürgen Drews.

This bar chart visualizes, how an affinity for the brand "Vilsa-Brunnen" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vilsa-Brunnen" customers to have a preference for "Arcade Fire" is increased by 1.47% .

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