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Beauty | Vilsa-Brunnen
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Vilsa-Brunnen", compared to the total population.
Very pronounced is the increased value for Oral B, Axe/Lynx/Ego, The Body Shop, as well as the negative correlation with Palmolive, Max Factor, Estée Lauder.
This bar chart visualizes, how a preference for the brand "Vilsa-Brunnen" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vilsa-Brunnen" customers to have an affinity for "Oral B" is increased by 20.6% .
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