Statistic regarding Vilsa-Brunnen customers: most popular financial companies

AIlon has analyzed 3760 people from Germany who have a very high affinity to Vilsa-Brunnen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Vilsa-Brunnen

March 24, 2022

This statistic shows the preferred companies in the financial sector of that part of the German population, with a strong preference for the food manufacturer "Vilsa-Brunnen", compared to the total population. Extremely pronounced is the increased value for Vhv, Cosmosdirekt, Paypal, as well as the negative correlation with Aok, Sparkasse, Bkk.

This bar chart visualizes, how a preference for the brand "Vilsa-Brunnen" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vilsa-Brunnen" customers to have a preference for "Vhv" is increased by 25.4% .

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