This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | brand eins
March 24, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the brand "brand eins", compared to the total population.
The preference for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is moderately increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how a preference for the brand "brand eins" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "brand eins" brandfans to have an affinity for "Handelsblatt" is increased by 133.6% .
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