Statistic regarding brand eins brandfans: hobbies

AIlon has analyzed 1983 people from Germany who have a very high affinity to brand eins and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | brand eins

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the brand "brand eins", in comparison to the total population. The largest outliers in the positive range are: Drohnen, Sports betting, Erneuerbare Energie and in the negative range are: Cooking, Sewing/knitting/crocheting, Gardening.

This bar chart visualizes, how a preference for the brand "brand eins" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "brand eins" brandfans to have an affinity for "Drohnen" is increased by 131.38% .

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