Statistic regarding brand eins brandfans: most popular financial companies

AIlon has analyzed 1983 people from Germany who have a very high affinity to brand eins and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | brand eins

March 24, 2022

This statistic shows the favorite financial sector companies of that part of the German population, with a high affinity for the brand "brand eins", compared to the total population. Extremely noticeable is the positive relation to Schwäbisch Hall, Huk24, Dkv, as well as the negative relation to Sparkasse, Aok, Bkk.

This bar chart visualizes, how an affinity for the brand "brand eins" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "brand eins" brandfans to have an affinity for "Schwäbisch Hall" is increased by 142.68% .

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