Statistic regarding Bulthaup customers: most popular national newspapers

AIlon has analyzed 4978 people from Germany who have a very high affinity to Bulthaup and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Bulthaup

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the furniture retailer "Bulthaup", compared to the total population. The affinity for the newspapers "Die Welt Kompakt", "Handelsblatt", "Süddeutsche Zeitung" is moderately increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Bulthaup" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bulthaup" customers to have an affinity for "Die Welt Kompakt" is increased by 120.88% .

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