Statistic regarding Bulthaup customers: favorite shopping brands

AIlon has analyzed 4978 people from Germany who have a very high affinity to Bulthaup and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Bulthaup

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the furniture retailer "Bulthaup", in comparison to the total population. Very pronounced is the positive correlation with Denns, Hornbach, Metro, as well as the negative relation to Aldi, Woolworth, Lidl.

This bar chart visualizes, how a preference for the brand "Bulthaup" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bulthaup" customers to have a preference for "Denns" is increased by 132.97% .

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