Statistic regarding Bulthaup customers: most popular automotive influencers

AIlon has analyzed 4978 people from Germany who have a very high affinity to Bulthaup and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Bulthaup

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the furniture retailer "Bulthaup", compared to the total population. Very pronounced is the positive relation to Matthias Malmedie and Tim Shmee, as well as the negative relation to Blackout and Dumm Tüch.

This bar chart visualizes, how a preference for the brand "Bulthaup" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bulthaup" customers to have an affinity for "Matthias Malmedie" is increased by 3.48% .

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