Statistic regarding Real customers: most popular national newspapers

AIlon has analyzed 8332 people from Germany who have a very high affinity to Real and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Real

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the shopping brand "Real", compared to the total population. The preference for the newspapers "Die Zeit", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is strongly increased.

This bar chart visualizes, how a preference for the brand "Real" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Real" customers to have a preference for "Die Zeit" is increased by 54.55% .

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