Statistic regarding Real customers: cultural preferences

AIlon has analyzed 8332 people from Germany who have a very high affinity to Real and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Real

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the shopping brand "Real", compared to the total population. Very noticeable are the positive values ​​for Musicals and Architecture.

This bar chart visualizes, how a preference for the brand "Real" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Real" customers to have a preference for "Musicals" is increased by 25.76% .

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