This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Schwarzkopf (Kosmetik)
March 24, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the cosmetics brand "Schwarzkopf (Kosmetik)", compared to the total population.
The preference for the newspapers "Süddeutsche Zeitung", "Die Welt", "Die Zeit" is moderately increased, while it is considerably decreased for the newspapers "Neue Presse", "TAZ", "Ärzte Zeitung".
This bar chart visualizes, how a preference for the brand "Schwarzkopf (Kosmetik)" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schwarzkopf (Kosmetik)" customers to have a preference for "Süddeutsche Zeitung" is increased by 64.76% .
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