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Create current statisticsAutomotive Magazine | Schwarzkopf (Kosmetik)
March 24, 2022
This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the cosmetics brand "Schwarzkopf (Kosmetik)", compared to the total population.
The preference for the magazines "ADAC Motorwelt" and "Porsche Fahrer - Das unabhängige Porsche" is clearly increased, while it is clearly decreased for the the magazines "Auto Motor Sport" and "Auto BILD".
This bar chart visualizes, how an affinity for the brand "Schwarzkopf (Kosmetik)" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schwarzkopf (Kosmetik)" customers to have an affinity for "Auto Motor Sport" is decreased by 27.37% .
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