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Regional Newspaper | Clarins
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the cosmetics brand "Clarins", in comparison to the total population.
The affinity for the newspapers "Nürnberger Zeitung", "Stuttgarter Zeitung", "Der Tagesspiegel" is strongly increased, while it is clearly decreased for the newspapers "Neue Zürcher Zeitung", "Mittelbayerische Zeitung", "Münchner Merkur".
This bar chart visualizes, how an affinity for the brand "Clarins" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Clarins" customers to have a preference for "Nürnberger Zeitung" is increased by 27.34% .
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