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Media channel affinities | Clarins
March 24, 2022
This statistic shows the most popular media channels of that part of the German population, with a strong preference for the cosmetics brand "Clarins", in comparison to the total population.
The largest deviations in the positive range are: Pinterest, Facebook, YouTube and in the negative range are: Newspaper, Radio, Magazine.
This bar chart visualizes, how a preference for the brand "Clarins" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Clarins" customers to have an affinity for "Newspaper" is decreased by 60.67% .
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