This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Regional Newspaper | Lebensversicherung
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the brand "Lebensversicherung", in comparison to the total population.
The affinity for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is considerably increased, while it is considerably decreased for the newspapers "Goslarsche Zeitung", "Saarbrücker Zeitung", "Die Glocke".
This bar chart visualizes, how a preference for the brand "Lebensversicherung" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lebensversicherung" brandfans to have a preference for "Stuttgarter Zeitung" is increased by 28.03% .
You are free to share and adapt, you must give appropriate credit.
