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Lifestyle | Lebensversicherung
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Lebensversicherung", compared to the total population.
Extremely noticeable are the positive values for Riding an e-bike, E-Mobilität, Nutzt Vergleichsportale and the negative values for Shopping in Discounters, Haustier: Vogel, Brille tragen.
This bar chart visualizes, how an affinity for the brand "Lebensversicherung" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lebensversicherung" brandfans to have an affinity for "Riding an e-bike" is increased by 51.05% .
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