Statistic regarding Lebensversicherung brandfans: hobbies

AIlon has analyzed 17045 people from Germany who have a very high affinity to Lebensversicherung and compared the mean values with a representative sample of the population.

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Recreation | Lebensversicherung

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the brand "Lebensversicherung", compared to the total population. The largest deviations in the positive range are: Travelling, Erneuerbare Energie, DIY/carpentry and in the negative range are: Sewing/knitting/crocheting, Cooking, Gambling Hall.

This bar chart visualizes, how a preference for the brand "Lebensversicherung" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lebensversicherung" brandfans to have a preference for "Travelling" is increased by 42.78% .

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