Statistic regarding Louis Vuitton customers: most popular regional newspapers

AIlon has analyzed 11660 people from Germany who have a very high affinity to Louis Vuitton and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Louis Vuitton

March 24, 2022

This statistic visualizes the most popular regional newspapers of that part of the German population, with a strong preference for the fashion label "Louis Vuitton", compared to the total population. The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is strongly increased, while it is clearly decreased for the newspapers "Mittelbayerische Zeitung", "Trierischer Volksfreund", "BZ".

This bar chart visualizes, how a preference for the brand "Louis Vuitton" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Louis Vuitton" customers to have an affinity for "Der Tagesspiegel" is increased by 58.0% .

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