Statistic regarding Louis Vuitton customers: most popular home&living magazines

AIlon has analyzed 11660 people from Germany who have a very high affinity to Louis Vuitton and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Louis Vuitton

March 24, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a strong preference for the fashion label "Louis Vuitton", in comparison to the total population. The preference for the magazines "Schöner Wohnen" and "Living at Home" is considerably increased, while it is moderately decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Wohnglück".

This bar chart visualizes, how an affinity for the brand "Louis Vuitton" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Louis Vuitton" customers to have an affinity for "Schöner Wohnen" is increased by 154.7% .

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