Statistic regarding New Balance customers: most popular science journals

AIlon has analyzed 9763 people from Germany who have a very high affinity to New Balance and compared the mean values with a representative sample of the population.

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Science Magazine | New Balance

March 23, 2022

This statistic shows the favorite science journals of that part of the German population, with a strong preference for the fashion label "New Balance", compared to the total population. The affinity for the magazines "Welt der Wunder" and "Geo Magazin" is considerably increased, while it is moderately decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "New Balance" correlates with an affinity for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "New Balance" customers to have a preference for "Welt der Wunder" is increased by 117.59% .

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