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Media channel affinities | New Balance
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a strong preference for the fashion label "New Balance", compared to the total population.
Especially noticeable is the positive correlation with Reddit, Deezer, Spotify, as well as the negative correlation with Newspaper, TV, Magazine.
This bar chart visualizes, how an affinity for the brand "New Balance" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "New Balance" customers to have a preference for "Reddit" is increased by 136.12% .
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